{"id":525,"date":"2023-01-18T06:12:50","date_gmt":"2023-01-18T06:12:50","guid":{"rendered":"https:\/\/daremtec.com\/comment-faire-un-business-plan-agile-en-2023\/"},"modified":"2025-12-18T10:14:06","modified_gmt":"2025-12-18T10:14:06","slug":"comment-faire-un-business-plan-agile-en-2023","status":"publish","type":"post","link":"https:\/\/daremtec.com\/en\/comment-faire-un-business-plan-agile-en-2023\/","title":{"rendered":"Comment faire un business plan agile en 2023 ?"},"content":{"rendered":"
[vc_custom_heading text=”Comment faire un business plan agile en 2023 ?” use_theme_fonts=”yes”]

Jan 3, 2023<\/p>\n<\/div><\/div>

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Le Business Plan ou plan d\u2019affaires est un document complexe, chronophage, co\u00fbteux et trop normatif pour anticiper le changement dans la r\u00e9alit\u00e9 \u00e9conomique de la future entreprise. C\u2019est pourquoi il est critiqu\u00e9et parfois m\u00eame laiss\u00e9 de c\u00f4t\u00e9 par les th\u00e9oriciens de l\u2019\u00e9cole de l\u2019effectuationdont la figure de proue est Sarasvathy Sabras D. (2022).<\/p>\n

Pourtant, il reste toujours incontournable, c\u2019est lui qui permet \u00e0 son porteur de pr\u00e9senter la viabilit\u00e9 et la solidit\u00e9 de son projet aux investisseurs qui n\u2019ont qu\u2019un objectif, celui de maximiser le retour sur investissement. En fait, c\u2019est comme une carte routi\u00e8re, on peut circuler sans l\u2019avoir mais, il vaut mieux l\u2019avoir pour ne pas se tromper d\u2019itin\u00e9raire afin d\u2019arriver \u00e0 bon port.<\/p>\n

Rendez-vous dansmon blog pour ce voyage en pays \u00ab Business Plan \u00bb afin de d\u00e9mystifier sa construction et sa r\u00e9daction. Et ce, gr\u00e2ce \u00e0 l\u2019utilisation des outils aussi simples et vari\u00e9es que le questionnement Quintilien de la gestion de projet et les s\u00e9ances de cr\u00e9ativit\u00e9 relevant des m\u00e9thodes agiles telles que\u00a0: le Design Thinking, Lean Management et Scrum.<\/p>\n<\/div><\/div>[vc_custom_heading text=”Au fait, c\u2019est quoi un Business Plan ?” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” el_class=”cus-center-tag”]

Pour L\u00e9ger-Jarniou & Kalousis\u00a0(2021), le Business Plan est avant tout un moyen pour le futur entrepreneur de clarifier sa vision de la future entreprise en pr\u00e9cisant les \u00e9l\u00e9ments fondamentaux comme\u00a0: son \u00e9quipe, le positionnement pr\u00e9cis de l\u2019activit\u00e9, les moyens n\u00e9cessaires \u00e0 sa r\u00e9alisation, la mon\u00e9tisation du projet, ainsi que sa rentabilit\u00e9 et son avenir.<\/p>\n<\/div><\/div>[vc_custom_heading text=”Quelles sont les parties d\u2019un plan d\u2019affaires \u00e0 succ\u00e8s ?” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”]

Un business plan complet de minimum 20 pages devrait comporter les 12 parties suivantes\u00a0:<\/p>\n

    \n
  1. une jolie Page de pr\u00e9sentation (ou page de garde)<\/li>\n
  2. un R\u00e9sum\u00e9 (synth\u00e8se entre 1 et 2 pages)<\/li>\n
  3. le Portrait de l\u2019entreprise<\/li>\n
  4. La description des Produits, Services, et strat\u00e9gie d\u2019offre<\/li>\n
  5. Une Analyse du march\u00e9 et des clients<\/li>\n
  6. Une analyse des Entreprises et produits concurrents<\/li>\n
  7. Le Plan marketing-Mix (prix, publicit\u00e9, promotion, distribution)<\/li>\n
  8. Un aper\u00e7u des Infrastructures (production et gestion), technologie<\/li>\n
  9. La Strat\u00e9gie de lancement, gestion et d\u00e9veloppement<\/li>\n
  10. Les Pr\u00e9visions financi\u00e8res<\/li>\n
  11. L\u2019\u00e9valuation des risques<\/li>\n
  12. Les annexes requise<\/li>\n<\/ol>\n<\/div><\/div>[vc_custom_heading text=”\u00c0 suivre : Comment construire votre plan de travail ?” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”]

    \u00ab Vous n\u2019aurez jamais une deuxi\u00e8me chance de faire une bonne premi\u00e8re impression.\u00a0\u00bb David Swanson\u00a0<\/strong><\/p>\n

    Dans les prochains chapitres, vous allez d\u00e9couvrir comment construire un Business Plan concis, clair et bien structur\u00e9 qui \u00e9vite les erreurs classiques \u00e0 l\u2019origine de la plupart des rejets. Un document professionnel qui r\u00e9pond aux besoins de vos lecteurs gr\u00e2ce \u00e0 notre d\u00e9marche innovante qui associe des m\u00e9thodes classiques et agiles.<\/p>\n

    Pour \u00eatre certain de ne rien laisser de c\u00f4t\u00e9, notre plan de travail se structure autour de l\u2019hexam\u00e8tre de Quintilien ou m\u00e9thode \u00ab\u00a0QQOCCPQ\u00a0\u00bb en sept \u00e9tapes\u00a0:<\/p>\n<\/div><\/div>

    \n\n\n\n\n\n\n\n\n
    \u00c9tape 1<\/td>\nQUI ?<\/td>\nQui \u00eates-vous et qui sont vos parties
    prenantes<\/td>\n<\/tr>\n
    \u00c9tape 2<\/td>\nQUOI ?<\/td>\nEn quoi consiste votre projet : probl\u00e8me observ\u00e9, solution, produit, service, finalit\u00e9, r\u00e9sultats attendus pour les utilisateurs et la communaut\u00e9, indicateurs\u2026<\/td>\n<\/tr>\n
    \u00c9tape 3<\/td>\nO\u00d9 ?<\/td>\nLieu(x) du projet, de travail et de d\u00e9veloppement, etc.<\/td>\n<\/tr>\n
    \u00c9tape 4<\/td>\nCOMMENT ?<\/td>\nM\u00e9thodes de travail, techniques, possibilit\u00e9s de mutualisation entre projets, entre \u00e9quipes\u2026<\/td>\n<\/tr>\n
    \u00c9tape 5<\/td>\nCOMBIEN ?<\/td>\nChiffres, statistiques, rapports, budget, estimations, ressources humaines, financi\u00e8res, mat\u00e9rielles<\/td>\n<\/tr>\n
    \u00c9tape 6<\/td>\nPOURQUOI ?<\/td>\nLes raisons, enjeux du sujet \u00e9vidents ou cach\u00e9s\u2026<\/td>\n<\/tr>\n
    \u00c9tape 7<\/td>\nQUAND ?<\/td>\nChronologie des op\u00e9rations, planning, deadline, d\u00e9lais, dur\u00e9es.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>[vc_custom_heading text=”Bibliographie” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” el_class=”cus-center-tag”]
    <\/div><\/div>\n
    \n
    \n
      \n
    1. L\u00e9gier-Jarniou, C., & Kalousis, G. (2021). Business Plan, from idea to creation. Malakoff: Dunod.<\/span><\/span><\/li>\n
    2. Messeghem, K., & Sammut, S. (2011). Entrepreneurship. Paris: Editions EMS.<\/span><\/span><\/li>\n
    3. Sarasvathy, S. (2022). Effectuation: Elements of Entrepreneurial Expertise. Edward Elgar Publishing.<\/span><\/span><\/li>\n<\/ol>\n<\/div>\n<\/div>\n
      \n
      \n

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      Consulting economist, coach and entrepreneur (MBA)<\/p>\n<\/div><\/div>

      <\/span><\/span>jeanbinyet@daremtec.com<\/span><\/span><\/a> <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"[vc_custom_heading text=\"Comment faire un business plan agile en 2023 ?\" use_theme_fonts=\"yes\"]Jan 3, 2023 Le Business Plan ou plan d\u2019affaires est un document complexe, chronophage, co\u00fbteux et trop normatif pour anticiper le changement dans la r\u00e9alit\u00e9 \u00e9conomique de la future entreprise. C\u2019est pourquoi il est critiqu\u00e9et parfois m\u00eame laiss\u00e9 de c\u00f4t\u00e9 par les th\u00e9oriciens de l\u2019\u00e9cole...","protected":false},"author":1,"featured_media":519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\nBusiness plan agile | How to build an agile plan in 2023<\/title>\n<meta name=\"description\" content=\"Business plan agile guide explaining how to create a flexible and effective business plan adapted to modern markets in 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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